Created in collaboration with interiors and architecture firm Brown Studio, the store design has been inspired by the converted warehouses of New York’s Meat Packing district and Soho.

The concept is evident in the shop front with a lowered girder style design and inside, where a double-height atrium provides an exhibition space, while illuminated faux sky lights accentuate the already light and spacious feel.

Exposed brick walls and concrete flooring towards the entrance – and distressed wooden flooring further in on ground level – create an industrial environment, while slimmed-down clothing racks add a more refined feel.