Project Description

Brown Studio worked closely with Reebok to bring their new retail concept to the UK. The Covent Garden store was the first of its kind in Europe. We undertook several sites across the UK The retail concept developed by Reebok is unique. It encourages and promotes training, fitness and community as well as providing a vibrant shopping experience with lots of innovative products and fitness activities in-store.

The retail experience is in a laid back gym setting reflected by the use of materials such as plywood and rubber flooring. The product offering is clearly merchandised and easily navigated to find the best products for your fitness regime.

The visual merchandising is dynamic by the use of mannequins emphasising the energetic atmosphere of the Reebok store and the concept promotes a motivational tone through graphics and campaign imagery to inspire and drive towards a healthier lifestyle.